Leading By Example: The Immortal's Story

Introducing "Leading By Example", eSportsRDA's editorial column about showcasing the best and brightest in the industry. Everything and everyone from prospect organizations, startups, businesses, players, personalities and products.

This week we've chosen to showcase the Immortals eSports organization as outstanding practitioners of industry leadership. We've decided to choose the Immortals eSports organization as our inaugural Leading By Example showcase because of their continued commitment to the industry and market as a whole. Proving that you can be successful without a compromise.

Who are the Immortals?

Immortals are a professional eSports organization based in the United States that was created on October 7, 2015. The team was founded after buying the NA LCS spot of Team 8. They currently compete in the North American League of Legends Championship Series, Counter-Strike: Global Offensive, Overwatch, and Super Smash Bros.

One of the first major eSports organizations to come together as a direct result of Venture Capitalists, Entrepreneurs, and Media/Entertainment Business Owners. Their uniformed decision to enter the scene at a time of disarray was a foreshadowing of what was to come.

"Our goal is to contribute to eSports growth and sustainability by developing a highly competitive roster across multiple gaming platforms."

Words that resonate with every interested party in eSports today. We want change. Let us help you change. Many throw in their support financially, some throw in support operationally, some assist with the growth, others do not. In an industry that is ripe with monopolization, cronyism, ethical conundrums, and plagued with systematical failures, Immortals have become the outlier.

An altruistic eSports organization which has spoken not just in words, but in action. Historically reverberating those words as if they were the only ones they knew. In an industry filled with thousands of eSports organizations of all sizes, there is a commonality that is distinctive to the eye. We know who is doing something right, and we know who is doing something wrong. For years we have looked up to the forefathers of eSports, Jason Lakes of the compLexity camp, and Alex Garfield of Evil Geniuses/Alliance fame.

Their empirical success are stories that have helped mold new instances of golden standards, and one we here at eSportsRDA live by. They are the leaders we stride to become. Their brands, businesses, personalities, are model templates we would love to copy, but too much of one thing can be bad. There can only be one compLexity, and one Evil Geniuses/Alliance. Just like there can only be just one Immortals. 

Why one of each? Because new leaders need to tackle new initiatives. In this instance, Immortals CEO Noah Whinston has distinctively lead the brand we all know and love with such integrity. To achieve and create a new golden standard, whether it meant sacrificing personal gain, creating new infrastructures that met the growing demands in eSports without compromise, or simply being the soothing voice of reason in such a wildly loud industry. Remind us of our principal values that we forget at times.

Keeping the cog oiled

We focused on Noah Whinston, but he is just one of many faces that make up the image of the Immortals. Their combined visions have become collective answers. Answers to the problems in infrastructures, in player support, in lifestyle and culture changes. We as an industry are blooming, certainly beyond the expectations we predicted years ago. Those sacrifices made by leaders 10 years ago are starting to pay off. We have reached commercial success, but we are not there yet. We can't have the cake and eat it too, there are still challenges that need to be solved.

The industry is still saturated, still unregulated, still ethically compromised, and our future leaders and innovators are hindered by opportunities. As much as I can praise the industry, I can point much of my fingers to problems that are within arms reach. Leaders within organizations, businesses, products, and people, like Immortals, instill the sense of progression to be made. Reminding me that there's a rainbow after every storm.

As long as we have a brand like Immortals to spawn a new and distinguishable Immortals tomorrow, we will achieve the unachievable. Leading By Example.


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